Strategic Consulting  ·  Licensed Consumer Products

The operational bridge between
brand, licensee, and supplier.

We manage the full compliance and go-to-market journey for licensed consumer products — from business strategy and supplier vetting through product approval and retail launch.

Discover Our Work

About Melius Group

Founded on expertise.
Built on relationships.

Melius Group LLC is a strategic consulting firm specializing in the licensed consumer products ecosystem. Since 2020, we have served as the compliance and operational bridge between brand licensees, their suppliers, and the licensors who set the standards.

Our relationships with leading brands span more than a decade — built through years of on-site collaboration across Asia, North America, South America, and beyond. That depth of trust is not replicated overnight; it is the foundation of every engagement we take on.

10+
Years of licensing expertise
100+
Models & suppliers approved
10
Active major suppliers
2020
Founded

How the Industry Works

The three-layer ecosystem

Melius Group sits at the center of a three-party structure, coordinating every layer from brand owner to factory floor.

Layer 01
The Licensor
The brand owner who sets all product and supplier standards, reviews compliance submissions, and issues the final authorization for products to ship under their name.
Layer 02
The Licensee
Regional distributors and operators who sell licensed consumer products through major retail channels and require full compliance and go-to-market support.
Layer 03
The Suppliers
The manufacturers who produce the products. We vet, onboard, and guide suppliers through the full approval process on behalf of the licensee.

How We Work

End-to-end consulting across every stage of the product lifecycle

Business Strategy & Go-to-Market
Supplier Approval & Management
Product Compliance & Approval
Licensor Relationship Management
Product Line Expansion
Market & Retail Strategy
Business Strategy & Go-to-Market
Business plans, product roadmaps, revenue forecasts, and retail strategy — aligned across all parties from day one.
Supplier Approval & Management
Full supplier onboarding — documentation, factory audits, and licensor submissions — through to formal approval.
Product Compliance & Approval
Every round of product submission managed — specs, certifications, filings, and sample evaluations — to final clearance.
Licensor Relationship Management
We serve as the operational face of the licensee — bridging communication and trust built over more than a decade.
Product Line Expansion
New categories, new suppliers, new markets — from concept to shelf under an existing brand license.
Market & Retail Strategy
Channel planning and retail alignment across North and Latin America — pricing, packaging, and launch timing matched to demand.

The Approval Cycle

From kick-off to cleared for shipping

Every licensed product follows two parallel approval tracks — supplier qualification and product compliance — managed simultaneously by Melius Group.

Supplier Approval  ·  ~2 Months
Kick-Off
Official start. Documents begin to flow.
→
Evaluation
Safety reports, certifications, company profile.
→
Factory Audit
On-site audit coordinated with licensor.
→
Approved
Formal supplier approval issued.
Product Approval  ·  ~3 Months
Planning
Feature list, specs, product photos submitted.
→
Evaluation I
Packaging, artwork, declarations, reliability tests.
→
Evaluation II
Safety certs, regulatory filings, sample review.
→
Cleared
Notification issued. Product may ship to retail.

The Process

From strategy to shelf —
a single point of accountability

Every engagement follows the same disciplined sequence. We align on strategy first, build the compliance foundation, and drive to market.

MELIUS GROUP STAGE 01 Strategy & Planning STAGE 02 Compliance & Approval STAGE 03 Retail Preparation STAGE 04 Market Launch & Support
MELIUS GROUP
STAGE 01
Strategy & Planning
STAGE 02
Compliance & Approval
STAGE 03
Retail Preparation
STAGE 04
Market Launch & Support
↻
CONTINUOUS CYCLE

Technology

MG Connect

MG Connect is the proprietary vendor management platform that powers every Melius Group engagement — purpose-built for the licensed consumer products approval lifecycle.

Project Tracking Requirement Checklists Document Management Approval Pipeline Supplier & Contact Database Vendor Portal Soon

Managing product approvals across multiple suppliers, categories, and markets demands more than spreadsheets and email chains. MG Connect brings every project, requirement, document, and status into a single structured platform — giving Melius Group and its clients complete visibility at every stage.

The platform is currently used internally to manage all active engagements. A dedicated vendor portal — giving suppliers direct access to track progress, upload documents, and receive feedback — is currently in development.

Coming Soon Vendor Portal — direct supplier access to track, share, and upload compliance requirements in real time.
Project Tracking
Every supplier and product approval tracked as a dedicated project — with category, brand, status, and assigned team member.
Requirement Checklists
Each project carries a full checklist of compliance requirements — itemized, status-tracked, and linked to supporting documents.
Document Management
Every requirement is backed by a direct link to the corresponding document — certificates, test reports, artwork, and final approvals.
Approval Pipeline
A clear pipeline view from Planning through Kick-Off, Evaluation, Audit, and Complete — with real-time status across all active projects.
Supplier & Contact Database
A structured database of all vendors, contacts, product categories, brands, and approval history — always current, always accessible.
Vendor Portal Soon
Suppliers will access their own portal to view requirements, upload documents, and track approval progress — reducing email dependency entirely.

Markets

Where we operate today

North America
United States · Canada · Mexico
Our primary operating region. Licensed consumer products distributed through major national retail channels across all three markets.
Asia
China · Japan · Regional Partners
Home to our licensor relationships and the majority of our supplier network. A cornerstone of the licensed consumer products ecosystem we operate in.
South America
Expansion — In Planning
The next growth horizon, leveraging established licensor relationships and regional expertise to enter key South American markets.

Categories

Categories we currently manage

TV & Displays
Active Category
A mature, continuously active category with new models added every year across multiple approved suppliers.
Audio
Active Category
Soundbars and party speakers — an active and growing product line under major brand licensing.
Major Domestic Appliances
Active Category
Refrigerators, washers, and white goods — an established category within our portfolio.
Small Kitchen Appliances
Expansion Category
SDA expansion underway, bringing licensed consumer products into everyday kitchen categories.

Our Team

Experienced consultants.
One accountable team.

Our team is built around specialists with deep expertise across brand licensing, regulatory compliance, supplier management, and retail strategy. Every engagement is led by a principal consultant and supported by the full breadth of the team.

Principal Consultant

Our principal consultant brings over a decade of direct experience in the licensed consumer products ecosystem — managing business plans, licensor relationships, supplier approvals, and product compliance across North America and beyond.

Relationships with leading brands have been built in person over many years through corporate visits, international trade engagements, and hands-on market work. That continuity and trust is at the core of every client engagement.

Compliance & Regulatory
Supplier Relations
Market & Retail Strategy

Work With Us

Start the conversation.

We work with a select number of clients at any given time. If you are a brand licensor, brand licensee, or manufacturer seeking experienced compliance and go-to-market support, we welcome your inquiry.

Start the conversation.

✦  Thank you — a member of our team will be in touch shortly.